Microsoft targets its own carbon emissions
Microsoft vowed this week to go carbon neutral.
Microsoft Corp announced Tuesday that the software giant will get to carbon neutral by July 1.
To pull it off, officials announced a unique, internal carbon-pricing scheme.
"We have created an accountability model which will make every Microsoft business unit responsible for the carbon they generate — creating incentives for greater efficiency, increased purchases of renewable energy, better data collection and reporting, and an overall reduction of our environmental impact," Kevin Turner, Microsoft chief operating officer said in a blog post.
ArsTechnica reports that Microsoft joins other technology companies in making public vows to reduce their environmental impacts and that the company has been documenting its sustainable energy efforts on its Software Enabled Earth blog since 2009.
In April, Microsoft and others were called out by Greenpeace for using dirty energy sources to power its data centers.
The Seattle Times reports that Greenpeace applauded Microsoft's carbon-neutral plans but said, "the devil is in the details."
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