GM brings a fleet of Volts to Autodesk

Autodesk software was used to design the Volt factory in Detroit.

Autodesk software was used to design the Volt factory in Detroit.

It’s a challenge to market an electric car even in the electric-car-friendly San Francisco Bay Area.

There’s this “range anxiety” factor and people aren’t familiar with the technology — in the Volt’s case, an electric drive train with gas-powered extended range. Plus car aficionados (despite whether it's true anymore) will tell you you never want to buy the first model of a car.

In marketing the Volt though, General Motors has an additional challenge.

“People in this region do not drive domestic cars,” said Scott Settlemire, a GM spokesman. “We have to change people’s minds one test drive at a time.”

GM brought a fleet of Volts to friendly territory today: Autodesk’s San Rafael headquarters, where employees and the media could test drive the cars, which can go about 35 miles on battery power, and then an additional 344 miles on a gas-powered engine.

GM is quite familiar with Autodesk (NASDAQ: ADSK). Its engineers use Autodesk software to design the design the Volt’s exterior components including doors, hoods, fenders and roof panels, as well as interior components. It’s also used to create digital, 3-D models of the car, and is used to simulate performance and manufacturing of plastic parts, including the Volt battery pack – or the case that holds the battery components.

Other Autodesk software was used to design the Volt Factory in Detroit.

Read more and see video at San Francisco Business Times.


If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.