Nike and NASA move in on waste reduction
By Christina Williams
Sustainable Business Oregon editor
Nike, NASA and two other federal agencies are on the hunt for "game-changing" waste-reduction technologies.
Nike, NASA and two other federal agencies announced their hunt for "game changing" waste reduction technologies this week, the fourth installment of a program to identify solutions to sustainability-oriented problems.
The partnership, involving Nike, NASA, the U.S. State Department and the U.S. Agency for International Development, was announced last November. So far, the group, through its LAUNCH nonprofit, has explored solutions for energy, health and water.
Waste reduction is a hot topic for Nike, which last week highlighted its low-waste Flyknit technology as a significant business driver.
“LAUNCH waste is a great program for them specifically,” Victor Friedberg, LAUNCH's executive director told GreenBiz's Joel Makower. “It speaks to a topline issue that Nike is interested in.”
Specifically fourth phase of the program, officially kicked off Sunday, is looking for innovations that address waste visibility, elimination, reduction, disposal and related reduced environmental impacts.
LAUNCH is accepting applications for waste-reduction innovations through May 15. Ten selected companies will travel to a forum at the Pasadena, Calif. Jet Propulsion Laboratory in July.
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